By using these kinds of strategies relative to digital ordering, innovative restaurants can see increased success with their digital ordering technologies. When I’m placing an order, you shouldn’t ask me questions that are irrelevant, but by the same token, you have the opportunity to upsell in ways that feel much more organic than they might during an in-person exchange with the customer.”īy using sophisticated software and mobile applications that are tailored to their businesses, innovative restaurant operators can take advantage of data, such as past or recurring orders, and use that information to promote repeat sales-by providing one-click ordering options, for example. “Features and functionality should optimize their experience. “You have to think about the guest’s mindset at the time they’re placing the order,” Neiman says. Each of these platforms provides an opportunity for restaurateurs to capitalize on guest expectations by delivering a desired service and also using those outlets for targeted messaging. Other consumers may have time to order in the restaurant, but choose a kiosk ordering station to avoid a queue. Or a customer could be ordering from a mobile device because they are out by themselves, but they’re in a hurry because they have to return to work or get to an appointment. For example, Neiman says a customer may be ordering lunch from their office desktop, and maybe they want to split the check between the co-workers sitting near them. Restaurants owners are finding the most success by embracing digital ordering options that answer consumers’ immediate needs in various situations. So it’s really important to find the tools that will work best for your business.” Some have fully implemented digital ordering, but maybe all the pieces don’t necessarily work well together. Others have done a little bit with digital ordering, but they aren’t sure if they’re performing well enough based on what they’re reading in the press about what digital should be delivering for them. “Some operators are unsure of the first steps to getting started. “A big challenge is finding the right partner to develop these services,” says Hope Neiman, chief marketing officer for Tillster. There are challenges involved with set-up, questions regarding cost and return on these programs, and company leaders are often unsure about how they can optimize digital delivery systems in order to ensure returns. Digital ordering is a relatively new option for most companies, and the market is evolving rapidly. While many restaurants are adopting ordering technologies, operators are often confused by how to get started. Because consumers are busier than ever, it is crucial for restaurateurs to respond to expectations for digital ordering options, including online and mobile ordering systems, in-store kiosks, and integrated carry-out and delivery services.
0 Comments
Leave a Reply. |